Course curriculum

  • 1
    Getting Started
    • What you got yourself into
    • Important Instructions for this course
  • 2
    Chapter 1 - PLAN
    • 1.1 - Why are you sending emails?
    • 1.2 - Who do you want on your list?
    • 1.3 - How will they benefit?
    • 1.4 - What type of email & how often?
    • 1.5 - Put it all together in an Email Manifesto
  • 3
    Chapter 2 - BUILD
    • 2.1 - Name your email newsletter
    • 2.2 - Pick the right email marketing service
    • 2.3 - Create your email capture landing page
    • 2.4 - Hook readers with your welcome email
  • 4
    Chapter 3 - LAUNCH
    • 3.1 - Launch your badass new email newsletter
    • 3.2 - Grow your list
    • 3.3 - Follow these best practices
  • 5
    Chapter 4 - RESOURCES
    • 4.1 - Example Library
    • 4.2 - Tools & Stuff
  • 6
    Before You Go
    • How did we do?